The Company
History
The Company began in September 1998 after acquiring
$1.3 million of surplus inventory from Entergy
Corporation. The inventory included 8,010 tons of
high-efficiency rooftop air conditioning systems (Entegrity
Units) and various lighting materials and supplies.
From 1998-2000, the Company’s primary line of
business was the liquidation of this inventory. In
2001, the company began its current lines of
business in the building services industry. |
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Facilities |
Corporate Office
Address: 1024 Executive Park Ave.
Baton Rouge, LA 70806 |
Central Warehouse
Address: 1126 Executive Park Ave.
Baton Rouge, LA 70806 |
Memphis Office
Address: 3095 Norbrook Drive
Memphis, TN 38116 |
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Concept
SL Building Services provides commercial building
maintenance and management services in the
Southeastern U.S. Management’s general concept is to
distinguish the Company with the strategic
positioning, packaging and delivery of its diverse
service offerings and by cultivating a recognizable
brand image.
We cater specifically to multi-site commercial
businesses. Our concept is driven by five
significant market conditions existing in this
segment of the market: |
- Market fragmentation
Commercial building maintenance services are
delivered from a vast number of sources within
our region. Services are generally obtained from
different vendors in each geographic area and
for each type of equipment.
- Typical providers offer a single service
(unbundled services)
Typically, building owners contract with
multiple vendors to obtain repair and
maintenance services. For example, a fast food
restaurant normally has to contract with three
or four different vendors to repair and maintain
HVAC, lighting, electrical systems, signage and
kitchen appliances.
- Existing providers have a narrow service
region
Service providers are usually small companies
operating within a fifty-mile radius of their
base of operations.
- Providers lack information
systems/back-office infrastructure
Ordinarily, these service providers are
technically driven and lack the systems and
back-office capability to deliver information
reporting to customers.
- Nonexistent recognizable brand for
bundled services
In our region of operations, no firm has
established a strong brand for bundled
maintenance services.
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The building maintenance market is currently very
much like the home improvements market before Home
Depot and Lowes entered the marketplace. Formerly,
home improvement products and services originated
from myriad and obscure sources. These two companies
achieved phenomenal market share and revenue growth
by bundling products and services, developing a
unique delivery method and building a strong brand
image. We have found that a similar opportunity
exists within the building maintenance industry.
Specific positioning of the Company to meet the
needs of multi-site commercial customers will result
in a powerful and unique maintenance solution for
this market segment. Listed below are the key
elements of positioning we have identified for
multi-site commercial customers: |
- Bundled Services
The ability to address all maintenance
issues will greatly reduce the customer’s
administrative workload. The customer’s workload
is proportionate to the number of vendors
required to provide the services. In many cases,
we can replace multiple vendors that are
currently required for these services. This
equates to less effort necessary for placement
of service requests and vendor management. Fewer
invoices have to be reviewed, processed and
paid.
- Broad service region
This capability again limits the number of
vendors required and promotes service
consistency.
- Administrative and Systems Infrastructure
Management will continue to develop the
attributes that will enhance our ability to
deliver a uniquely valuable service to these
market segments. We will customize reporting and
interface protocol to meet the needs of each
multi-site customer. In addition, comprehensive
service dispatching and follow-up to ongoing
projects will be the main objective of our
management systems infrastructure. This
capability will enhance our service value and
distinguish the Company.
The Company now has a solid base of multi-site
clients. Customer locations are concentrated
around major metro areas in the region.
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The second element of our concept expands on the
initial element. As the company positions its
service capability geographically to meet the
needs of its expanding customer base, we will
develop and expand selected local markets. As
these local markets develop, branch offices will
emerge. Over time, management intends to build a
strong, consistent and recognizable brand in the
region. The key concept elements are listed
below in order of progression:
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- Position for multi-site commercial
organizations
- Develop a strong customer-base “footprint”
in Southeast region
- Deploy service capability in strategic
geographic areas
- Penetrate selected local markets
- Develop branch operations in these areas
- Build desired brand characteristics
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Organization and
People
Previous Team
Experience
The core management team has been together for many
years. In 1986, the Chief Manager and Chief
Operating Officer founded Hospital Energy Services,
Inc. (HES), a provider of energy management programs
to hospitals and other large commercial energy
consumers. The HES offering included the design,
installation and maintenance of energy conservation
projects and plant upgrades in customer facilities.
Projects included computerized building automation,
waste heat recovery, lighting efficiency upgrades
and various mechanical modifications and
enhancements to HVAC systems.
In 1994, the founders sold HES to a wholly owned
subsidiary of Entergy Corporation and managed the
newly formed division until 1998. At that time, the
founders purchased the HES division from Entergy and
sold it to Texas Utilities, based in Dallas, Texas.
RLJ, L.L.C. was formed in 1998 to facilitate the
purchase and resale of the HES division.
Executive
Management
The executive management team currently consists of
the Chief Manager, Rick L. Jackson and the Chief
Operations Manager, Robert A. Cornelius. Both
persons are LLC Members and stockholders. These two
individuals have worked together since 1988 and
represent over 35 years of business management
experience. The primary management functions of the
Company are divided as follows: |
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Team Member |
Function |
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Rick L. Jackson |
Chief
Executive Officer, Marketing and Sales,
Finance and Accounting, P&L
Responsibility and Team Building,
Administrative Personnel |
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Robert A. Cornelius |
Field
Operations, Training, Inventory Control,
Warehousing and Distribution, Fleet
Management, IT Systems, Field Personnel |
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The highlights of business accomplishments attained
by these individuals are listed below. These items
relate to projects where one or both of these
individuals had direct lead responsibility: |
- Founded Hospital Energy Services, Inc.-1986
- Built portfolio of 50 + hospitals under
long-term (10 year) management service
agreements
- Raised over $7 million in project financing
from private and traditional lenders
- Memorial Hospital Southwest, Houston TX-
$4.5 million central HVAC plant renovation-
Participation: developed initial concept;
completed operational projections; presented and
sold project to Hospital Management; assisted
management with project financing; led in-house
design team to complete construction documents;
managed project construction; developed
operational protocol; provided ongoing
operational support and documented energy
conservation results. Received Association of
Energy Engineers project award.
- Mercy Hospital, Miami, FL- $6.8 million
construction on new central plant-
Participation: developed initial concept;
completed operational projections; presented and
sold project to Hospital Management; secured
innovative tax-exempt/off- balance sheet
financing via municipal bonds; led in-house
design team to complete construction documents;
managed project construction; developed
operational protocol; provided ongoing
operational support and documented energy
conservation results.
- Sale to Entergy Corporation- negotiated and
completed $8 million sale- managed division
1994-1997
- Structured and completed a management buyout
of the HES Division. Structured the sale of the
HES Division to Texas Utilities- 1998
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Field
Operations Team
The Field Operations Team has
extensive experience in commercial building systems.
Our experience covers virtually every aspect of
building maintenance and operations. The team is led
by Robert A. Cornelius, Chief Operations Manager.
Mr. Cornelius has over 30 years experience in the
commercial building services industry (see Team
Profile in this section). Three individuals assist
the Operations Manager and comprise the core of our
Field Operations Team: |
| Robert A. Cornelius, CEM |
Operations Manager |
| Charles A. Hanks |
Memphis Branch Manager |
| Mark Johnson |
Service Coordinator |
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The chart below presents the relevant cumulative
technical experience on the team. |
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Relevant Experience |
Cumulative Years |
| HVAC Plant Operations |
72 |
| EMS Design and Installation |
56 |
| Temperature Controls And EMS
Operation |
56 |
| HVAC Design and Operation |
15 |
| Construction and project management
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55 |
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Team Member
Profiles |
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Robert A. Cornelius, CEM, Operations Manager |
- Certified Energy Manager (CEM)-Association
of Energy Engineers
- Valedictorian- International Union of
Operating Engineers training curriculum-
Washington D.C.
- Licenses: First Class Stationary Engineering
Houston, North Miami Beach; Electrical and
Mechanical Contracting for Louisiana and
Tennessee
- 30 years experience in physical plant
operations
- 15 years experience in energy analysis and
energy management program implementation
- 15 years experience in HVAC design and
project management
- 15 years experience in design and
implementation of Building Automation Systems
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Ann Rockwell Goodspeed, Marketing & Major Accounts
Manager |
- 9 years experience in energy management and
building services marketing
- 9 years experience in website development
- 9 years experience in prospect database
development and fax broadcasting
- 6 years experience in multi-site account
management
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Rick L. Jackson, President |
- 29 years experience in commercial HVAC and
temperature controls
- 25 years experience in design and
implementation of Building Automation Systems
- 23 years experience as business owner in
commercial building services
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Dennis J. Leger, Energy Analyst |
- 17 years experience in analysis of facility
energy use
- 17 years experience in utility bill and
utility rate analysis
- 9 years experience in sales of energy
management retrofits and building services
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Charlie A. Williams, BSME, Energy Consultant/Account
Manager |
- 30 years experience in sales of energy
management retrofits and building services
- 11 years experience in project management
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